Campaign Case Study: Spotify Wrapped

This was my final project for my Persuasion Methods and Strategies PR course. For this assignment, we had to select a strategic communication campaign from an organization that is based on a specific topic or goal, published during a certain period of time. The first part of the assignment was the Case Study. This is where I created a campaign overview, analyzed their messages, and shared key takeaways from the campaign. In the second part of the assignment, I had to propose three new persuasive messages that aligned with the campaign.

I chose Spotify Wrapped because it is a very successful campaign and I am extremely familiar with it. It was very interesting to analyze this campaign because Spotify doesn’t necessarily have to use any persuasive messaging to engage the audience. Below is my final presentation and I received a grade of 93%. To view the videos and links, please visit the link below.